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Arck
LEGAL

Terms of Service

Last updated: March 27, 2026

1. Agreement to Terms

By accessing or using the Arck platform ("Service"), operated by Arck ("we," "us," or "our"), you agree to be bound by these Terms of Service. If you do not agree with these terms, do not use our Service. These terms apply to all visitors, users, and subscribers.

2. Description of Service

Arck is an AI-powered reputation management platform designed for small and medium businesses. Our Service includes:

  • AI-powered monitoring of your Google Business Profile reviews
  • Automated AI-generated review responses customized to your business's voice
  • Conversational chatbot for collecting customer reviews
  • Review Firewall for routing customer feedback appropriately
  • Dashboard for managing your online reputation

3. Account Registration

To use our Service, you must create an account. You agree to:

  • Provide accurate, current, and complete information during registration
  • Maintain the security of your password and account
  • Promptly update your account information if it changes
  • Accept responsibility for all activity that occurs under your account

You must be at least 18 years old and have the legal authority to enter into these terms on behalf of yourself or your business.

4. Free Trial and Subscription

Free trial: New accounts receive a 14-day free trial with full access to all features. No credit card is required to start the trial.

Subscription pricing: After your trial, you may subscribe at $99/month per location (standard rate) or $49/month per location (founding member rate, if applicable). Founding member pricing is locked for the lifetime of your subscription.

Billing: Subscriptions are billed monthly. You authorize us to charge your payment method on a recurring basis. You may cancel at any time, and your access will continue until the end of your current billing period.

Refund guarantee: If you do not see an increase in your Google reviews during your first 30 days of paid service, contact us for a full refund. Refund requests must be made within 30 days of your first payment.

Free tier: If you choose not to subscribe after your trial, your account will be downgraded to our free tier, which includes basic review monitoring only. AI responses and the review collector chatbot will be paused.

5. Acceptable Use

You agree not to use our Service to:

  • Create, solicit, or publish fake or misleading reviews
  • Engage in review gating (selectively preventing customers from leaving public reviews) in violation of FTC guidelines
  • Harass, defame, or violate the rights of any third party
  • Violate any applicable laws, regulations, or third-party terms of service (including Google's Terms of Service)
  • Attempt to gain unauthorized access to our systems or other users' accounts
  • Use the Service for any purpose other than managing your business's online reputation

We reserve the right to suspend or terminate accounts that violate these terms.

6. Intellectual Property

Our property: The Arck platform, including its design, features, code, and branding, is owned by us and protected by intellectual property laws. You may not copy, modify, or distribute any part of our Service without our written permission.

Your content: You retain ownership of your review data, business information, and any content you provide through our Service. You grant us a limited license to use this content solely to operate and improve our Service on your behalf.

7. AI-Generated Content

Our Service uses artificial intelligence to generate review responses on your behalf. You acknowledge that:

  • AI-generated responses are created based on your review data and preferences, but may not always perfectly reflect your intended tone or meaning
  • You are ultimately responsible for all content published under your Google Business Profile, whether AI-generated or manually written
  • If you choose "approval mode," you should review AI-drafted responses before they are published
  • If you choose "autopilot mode," AI responses will be published automatically, and you accept responsibility for that content

8. Data and Privacy

Your use of our Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your data.

9. Third-Party Services

Our Service integrates with third-party platforms, including Google Business Profile. You are responsible for complying with the terms of service of any third-party platforms you connect to Arck. We are not responsible for the availability, accuracy, or policies of third-party services.

10. Limitation of Liability

To the maximum extent permitted by law, Arck shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, use, or goodwill, arising out of or related to your use of our Service.

Our total liability for any claims arising under these terms shall not exceed the amount you paid us in the 12 months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless Arck, its officers, directors, and employees from any claims, damages, losses, or expenses (including reasonable attorney's fees) arising from your use of the Service, your violation of these terms, or your violation of any rights of a third party.

12. Termination

By you: You may cancel your subscription and close your account at any time by emailing us or using the cancellation option in your dashboard. Your access will continue until the end of your current billing period.

By us: We may suspend or terminate your account if you violate these terms, engage in fraudulent activity, or use the Service in a way that harms other users or our platform.

Effect of termination: Upon termination, your right to use the Service ceases immediately. We will delete your data within 30 days of account closure, unless required by law to retain it.

13. Dispute Resolution

These terms are governed by the laws of the State of Delaware. Any disputes arising from these terms or your use of our Service will be resolved through binding arbitration, except where prohibited by law. You agree to resolve disputes on an individual basis and waive any right to participate in class action lawsuits.

14. Changes to These Terms

We may update these Terms of Service from time to time. We will notify you of material changes by posting the updated terms on this page and updating the "Last updated" date. Your continued use of our Service after changes are posted constitutes acceptance of the updated terms.

15. Contact Us

If you have questions about these Terms of Service, contact us at: